A growing number of women are taking on the challenge of making financial literacy fun—or least palatable—to a female audience. There’s the cheeky how-to guide “Shoo Jimmy Choo” by Catey Hill as well as the books “Hot (Broke) Messes” by Nancy Trejos and “A Purse of Your Own” by Deborah Owens.

Do women really benefit from gender-specific financial advice? According to a recent article in the New York Times that brought the female-oriented books to our attention, the answer may be yes.  

Despite their common role as chief financial officer of their family households, academic research shows that women have far less confidence than men when it comes to managing their finances—even women who have high-powered careers, lofty titles and decent salaries. And if it’s not a lack of confidence preventing women from getting savvy about money-management, it’s often a shortage of time or interest.  

In addition to the books that target women in need of some fiscal know-how, there’s the comprehensive personal-finance Web site LearnVest.com and networking groups such as Women & Co.  

Check out the Times’ piece here: http://www.nytimes.com/2010/04/24/your-money/24money.html

You can also find other relevant links here:

Women & Co.

https://www1.citibank.com/womenandco/index.jsp

LearnVest

http://www.learnvest.com/

Down-To-Earth Finance

http://downtoearthfinance.com/

Women Investing in Security and Education

http://www.wise-investors.org/

 MsMoney

http://www.msmoney.com/home.htm